This is my initial idea for the current d&ad Little White Lies brief. My thinking behind this was to be a little contradictory. At the start of the film, Shannon tells ‘the driver’ that “no one will be watching you, but it is obvious that he is being watched towards the end. i felt that using an eye would be a quite effective and workable thing aswell. The clockface is added to really emphasise the eye and to also signify another strong point to the film; the driver only gives those he is driving around and helping 5 minutes before he stops the car and walks away. I have done two versions as i cant decide which is better, with or without blood as this has a strong link to the film also.